History and Marketing Strategy of Apple Inc

History and Marketing Strategy of Apple Inc History and background of the company: The history and the back ground of Apple Inc which used to be Apple Computers, Inc when they first started in California USA and become a multinational company which started from scratch. Apple Inc mainly deal with consumer electronics, computer software and commercial servers. Apples most famous products are iPhone, iPod and Macintosh computers. Apple was formed by Steven Paul Jobs 21 and Stephen Gary Wozniak 25, they created a first Apple computer on 1st April 1976 named Apple I. Apple was incorporated in 1977 in California (Apple website, FAQ). For about 20 year Apple computers Inc was predominantly a manufacturer of personal computers that includes Power Mac, Apple I, Apple II, Apple III and Macintosh lines but also faced unstable sales and low market shares. Steven Job resign the company in 1985 due to infighting and he rejoin in 1996 as a CEO of the company. He brought with him a new corporate philosophy of identifiable product and simple design. Introducing a great success of iPod music player in 2001, Apple become a leader in consumer electronic industry, dropping computer from its name and keeping on to release the iPad and iPhone. And in present Apple is one of the biggest technology company in the world, with the revenue of over $60 billion per annum[ Hormby Thomas, A history of Apples Lisa, 1979-1986, Low End Mac, 6th October 2005] [Apple website]. Strategy and Implementation Philosophy of identifiable product and simple design help Apple maintain their growth in early 80s and a huge part of success is due to its leadership in the education sector, which was one of the brilliant business strategy, education environment provided Apple with a great amount of loyal users around the world. They started targeting into education sector in Cupertino California by a very important agreement between Steve Job and Jim Baroux of (LCSI) Logo Computer Systems Inc, which was an agreement to donate one Apple II and one Apple LOGO software package to every public school in Texas. The idea was great and the philosophy behind that was that if they donate one package to each school then this would result in thirty more packages to sell, which is estimated as the number of students in one classroom at least and ofcourse some more purchases are possible from parents who wants to support the technology to make their children to stay aware of technology, learn more and get fami liar. This significant agreement between Apple Inc and Logo Computer System Inc (LCSI) was a great success though out the State, which establish a very strong and constant presence for Apple in the schools throughout California. This become Apple IIs era in schools right across the United States and the leadership of Apple in education sector around the world continues in the most critical time of 1980s. Therefore Apple made it extremely well in education sector as well as in the families, as parents carry on supporting the learning experience for their children after school [Wikipedia, Article, Apple Inc]. Technology used and Product/Services: Apple Inc mainly deal with consumer electronics, computer software and commercial servers. Apple is an example of itself when comes to technology, the technology they introduce since they first launched and until today. Although there was issues in some software they introduced as well as their Operating system that it is not users friendly but Apple keep identifying the issue efficiently and effectively, for example using Microsofts Power point compare to Apples keynote which takes powerPoint apart and figures out how the files work that makes it more user friendly [Bill Thompson, 19th Sep 2007, BBC News]. They are famous to introduce the best touch sensor in their products which includes Mac, iPhone, iPod and iPad recently, best example is iPhone which is still the leader in smart phone technology and introduced the best touch screen system in the market so far. Apple have introduced various operating system for its products like Macintosh, PowerBook, iPod, iPad and iPhone. Apple always use their own Operating system in all of their products, one of the most famous operating system is iOS which is used in iPhone and OS X, Mac OS X is the worlds most advanced operating system. Built on UNIX foundation and designed simple as of this is one of the fundamentals of the company. This is why Mac have a reputation of innovative, compatible, highly secure and user friendly [Apple website, Mac OS X, Over view]. OS X series includes Snow Leopard which was unveiled on 8th of June 2009 and was available to purchase in Cupertino, California and on their website and by 28th of August 2009 in the market throughout the world [Apple website, library, Mac OS Snow Leopard]. Mac OS X Versions are Mac OS X Server 1.0, Public Beta, then from 10.0 to the Latest version is Mac OS X v10.6 Snow Leopard and 10.7 Lion announced on 20th of October 2010 and expected to release by 2011. Apple have also introduces digital cameras, portable CD audio players, speakers, video consoles and TV appliances [Wikipedia, Apple Inc, Mac OS X]. The main markets where Apple operates: Apple is a multinational company based in Cupertino, California and their product sales in more than 50 countries, one of the most recent successful product of Apple is iPhone, it is available in over 50 countries and more to be added in their network later and Apple iPhones are making their production company to increase their yearly products because the of their extreme success and they are selling it very well indeed and iPhones are increasing their market share day by day and quit fast. [Amit Bhawani, Information guide, Apple inc, smart phone launch, vodaphone] As the graph shows, their main markets where they operates are USA, Japan, Germany, France, Spain, Canada and UK, over all they are doing very well in Europe and USA itself, besides that they are also in Mexico, Netherland, Sweden, Austria, Finland, Italy, Belgium, Portugal, Switzerland, Denmark, Ireland, New Zealand, Hong Kong and now in India as well. Success of iPhone is a great boom to Apple Inc. Main Products and Ethical challenges: Apples worldwide smartphone shares boost upto 17% due to iPhone sales reached 7 million in 2009 including the continued version of iPhone 3GS and they are expected to be more because later in the same year they started selling iPhones in China, where as Chinese made a copy version of iPhone with different software but unable to beat the original one ofcourse. [Website Mac Rumors, News, Smartphone market worldwide] Worldwide mobile phone market experienced less growth as compare to their early years and in this year the growth was as low as 0.1 percent but smartphones was continuously growing their success and performance and growing their market upto 12.8 percent nearly every year. They face great competitors like Microsoft which is focusing on delivering software to cheap product personal computers while Apple delivers rich engineered products. Apple relied on high profit margins and never developed a clear response. Other competitors are IBM and Dell which are famous about their durability and have a good reputation in making computers. Product and Business Portfolio : Product portfolio plays important role in companys business success especially when come to competition. Product portfolio is to capture and understand customers need according to the market. Apples portfolio is to transform their customers into specifications of the product they are offerings. There has been criticism on iPhone and iPod that these devices has been locked/restricted into iTones and creating iTone Store monopoly but Apple keep ensuring that anyone but their product will be completely locked/restricted to an Apples created world. This portfolio keep the other competitors out in some aspects but is also become hard to justify some measures when creating a circle around the customers and keep competitors out. Although the fact that iTunes database format has already been cracked and the third party tool have been updated, example application like cydia which unlock iPhone and enable customers to download various applications and allow them to use their iPhone for all the network providers. But Apple is spending more time trying to ensure that anyone who purchase their product must completely locked in to Apple-centred world in which they use iTones for products like iPod and iPhone, buy from iTones Music store, and purchese only Apple-certified accessories. The new version of iTunes break the fix and they keep updating the versions of iPhone and iPod to lock the customers and other updated and therefore no third party tool is able to unlock the version unless it is certified by Apple itself [Bill Thompson, 2007, BBC News, Article in Technology section]. Corporate Change and Social welfare of employee: Apple was one of the highest successful companies founded in 70s, Corporate philosophy of identifiable product and simple design which was introduced by Steve Jobs. Apple cares about their employees and provide them various facilities and benefits that includes, staff discount, paid holidays, maternity leaves, annual bonus and friendly and learning environment. Quality: Apples relies on best quality for their customers as of their product is design to provide the best output, high profile and highly priced due to their basic strategy of high profit margin on each product and keeping their market stable. They launch the best quality product and improvise it in later versions as required by their customers. They also manage to maintain their product quality with their corporate philosophy of identifiable product and simple design.

Opportunity Assessment Essay

Explain the purpose and value of a business plan to a new or existing business. There is a whole host of reasons to justify the preparation of a business plan, not just for business start-up enterprises, but as a model of good practice for established organizations. First, the process of producing a business plan acts as a very efficient method of focusing the ideas of entrepreneurs in terms of defining their objectives and assessing their own abilities to organize and run the business. A business plan also acts as a means of testing the viability of the business proposal before actually committing its proposers to any substantial expenditure or investment. As there are relatively few entrepreneurs who have the resources to be totally self-financing, most are faced at some point in time with the need to raise external finance. The possession of a business plan is crucial to the business’ future; an appointment with the financier or bank manager who is a potential investor or source of loan to discuss a proposal is a bit like an audition in a Hollywood film – if they blow their lines, they blow their chances, or at least, they reduce their prospects of getting the part they want. Written business plans are essential to guide bankers, lenders or investors in understanding and monitoring the financial strength of the business entity. So the most important thing is to prepare the plan thoroughly and to present it in a professional and competent manner. The elements of a business plan is primarily for the benefit of the lending institution and should not be confused with the strategic or detailed operating plans the business may use for internal management purposes. The kind of business plan any banker, lender or investor looks for should provide broad-based financial and organizational information. It should be made available upon submission of the initial credit request and updated periodically thereafter. Financial statements, together with management’s analysis of financial performance, for the past three-year period are especially essential. In addition, the banker, lender or investor will want to see financial performance projections for the coming two or three years. Define the term `micro business` and outline the contribution micro business make to the Australian economy. The term micro business tends to better describe the smallest niche within the small business world. A micro business is, in general, fewer than ten people and includes some unique needs to that space. It typically requires less than US$15,000 in start-up capital, which means that it does not have access to the commercial banking sector because initial loan needs are usually less than US$15,000. In most micro-enterprises, the owner is the sole operator and worker. The capital needs of micro-businesses are too small to be of interest to formal financial markets, yet too large to be covered by the personal means of business starters particularly if they come out of precarious situations. In more cases than not, micro business owners mix personal expenses with business expenses, clouding the company’s functional cost relationships and making ratio analysis very difficult. Typical micro business operators only keep cash records during the year. They present a ‘shoe-box’ of records to their accountants at year end. They only use their accountant to generate a tax return and set of accounts, which might be received six months after the year end. Market niches tend to be defined geographically. Typically, competitive businesses turn over very rapidly, with frequent new entrants to the market, many ownership changes, and a high percentage of bankruptcies and liquidations. Micro business is a key niche to keep in mind in today’s economy and a field that is quickly starting to gain enterprise attention. The economic significance of micro-businesses to the economy of Australia as well as to the global economy is highly acknowledged. This is for the reason that the involvement that micro-businesses create for both employment and the income it produces. Micro-businesses put in $20,193 million to the Australian industry’s GNP and provide work for more than 1/3 of micro-business workers (Khosrowpour 525). Briefly explain the role market research plays in the evaluation of a business opportunity. An entrepreneur must make a commitment to pursuing a business opportunity long before the outcome of that decision is known. How can he know whether the opportunities he is pursuing have a perfect fit with the marketplace, need to be expedited on a rush basis, and are the right decisions to go ahead with? Market research is the answer. Market research is the compilation and examination of any trustworthy information that improves managerial decisions. An entrepreneur needs to do market research to identify and assess an opportunity. Intuition, personal expertise, and passion can take businessmen only so far. Both traditional and nontraditional marketing research can be used to assess opportunity. Research is vital in strategic evaluation if new ideas for diversifying the business are evaluated or tested out. A company entering a new market with a new product is unlikely to know much about that market, and is going to be dependent on good information for decision making for developing sales of the new product and services. The research is likely to reduce the uncertainty about pursuing the diversification opportunity, and to help managers to plan, based on known and defined customer needs. In all practical terms, the application of market research to identify problems and opportunities and to evaluate programs of activity is as important as in other areas of marketing communications. It is the methodical and objective recognition, compilation, study and distribution of information for the intention of supporting business decision-making activities connected to the detection and resolution of business troubles and prospects. Certainly market research plays an important role in business decision making, but ultimate success in markets is determined by many other factors, not least the commitment of the team, the size and mix of marketing budget, and the ability to react to unforeseen problems. Briefly describe the process by which the total cost price of a product or service is established. Pricing, as a process, can simply be defined as setting or adjusting a price charged to a customer in exchange for a good or service. The need for correct pricing decisions has become even more important as global competition has become more intense. Organizations that have been successful in making profitable pricing decisions have been able to raise prices successfully or reduce prices without competitive retaliation. Pricing policy cannot be established in a vacuum. The selling price of the product or service should be consistent with the entrepreneur’s marketing goals, the image he or she is attempting to project, and the perceptions and expectations of the target market. Also, the pricing decision must be viewed as in interactive process in that there is a strong need for cross-functional interaction. It should be clear that effective pricing decisions involve considerations of many factors, and no single model will fit all pricing decisions. While all pricing decisions cannot be made strictly on the general model to be presented in the next paragraph, it does break pricing strategy into a set of manageable stages that are integrated into the overall marketing strategy. Given a product or service designed for a specific target market, the pricing process begins with a clear statement of the pricing objectives. These objectives guide the pricing strategy and should be designed to support the overall marketing strategy. The evaluation of the relationship of product or service to pricing with respect to the distinctiveness, perishability and stage of the life cycle a product/service is in all affect pricing. In addition, marketers need to consider what value the product/service has for customers and how price will influence product/service positioning. The other components of the marketing mix need to be also examined in relation to the pricing component, in order to arrive at a total price. Although the main basis should be the product or service cost, marketers should combine various criteria in setting prices rather than considering only the costs. What is the difference between a projected Profit and Loss Statement and a Projected Cash Flow? Why do you need both? There are several distinctions between projected cash flow and projected profit and loss statement. Although both are only estimates, one difference is that the projected cash flow statement will record budgeted cash receipts from customers, while the projected income statement will show forecast revenue for the period. Further, the projected cash flow statement will record budgeted cash payments to suppliers, while the projected income statement will show forecast of sales, which will reflect opening inventory, plus purchases, less closing inventory. Furthermore, the projected cash flow statement shows the budgeted cash payments for the expenses such as wages, electricity and rates while the projected income statement will record the expenditure expected to be consumed in the period, reflecting any accounts or prepayments. Lastly, the projected cash flow will reflect the cost of purchasing a non-current asset at the expected date of purchase and the proceeds at the date of sale, while the projected income statement will record a depreciation charge for the consumption of the asset and a profit or loss on disposal. The business needs both of these projected statements because they are important tools of financial analysis. Projected cash flow statement, for instance, is a point of comparison for actual cash flow statement so that the firm can find out the variation and take necessary remedial measures. It also helps in overcoming the problem of meeting deficit cash or investment of surplus cash because projected cash flow is usually prepared on the basis of the past year’s experience. Using the cash flow forecast enhances the business’ versatility and allows it to adjust its planning horizon as the business grows. A projected income statement is likewise an invaluable tool. It will help the business estimate its approximate income and expenses in the short term, from months to a few years. It will give a gauge to judge the financial progress of the company. Outline the legal avenues available to an individual to protect intellectual property. Even though it is an intangible term for a theoretical concept, intellectual property is nevertheless completely well-known to practically everybody. While the underpinnings of material property rights are clear, those of intellectual property rights appear clouded. Intellectual property rights have seen perceptible, indeed substantial extensions in the last decade alone. Copyrights, service marks, trademarks and patents are all types of intellectual property, and are avenues for individuals in the United States to protect their intellectual property. The examination of intellectual property law is significant since intellectual property is captivating an escalating implication worldwide. Copyright and trademarks are directly related to the Web, patents less so except if the thing being patented is a new type of technology that affects how the Web is actually used. Trademarks and service marks are used to protect logos, unique elements, phrases, services and official names that have sufficient distinctive character by which the government recognizes the concept as being unique and wholly owned by the individual. At common law, the individual who utilized a symbol or mark to classify a company or manufactured good was sheltered in the employment of the trademark. Service marks protect services rather than products, which is its main difference with trademark, in where the later protects products. Copyright protects everything that goes into a website or in print. It provides the inventor of a work the right to the restricted utilization of that said work for a certain time. Copyright infringement is all too common, often resulting in lawsuits in which individuals receive handsome compensation for having their work ripped off. A patent is a government endowment that bestows an inventor the private right to produce, utilize and put up for sale the invention for a time of twenty years since the time of filing a request for a patent. If a firm produces, utilize and put up for sale a patented blueprint, produce or procedure without the consent of the owner of the patent, it is obligated with the tort of patent infringement. What are the main advantages of operating your business as a company rather than as a sole trader or partnership? Are there any disadvantages? The primary advantage of operating the business as a corporation is protection against liability. The corporation can protect one’s personal assets in the event of a judgment against the business. This is because the corporation’s assets (cash, real estate, securities, accounts payable, etc. ) do not include one’s personal property and assets such as car, house, bank account, and other personal property. One’s personal property is considered separate from the property and assets of the corporation. A second advantage over sole proprietorship or partnership is organization and efficiency. No matter what form the business takes, keeping one’s personal and business finances and assets separate is crucial to the survival of the business. If one’s business and personal finances are intertwined, it will prove difficult and eventually impossible to sort them out to the satisfaction of say, banks and other financial institutions where one may be applying for business loans. A third advantage is savings. There are myriad instances where, as a corporation, one may be able to save on business costs – savings that might otherwise be unavailable to one as a sole proprietor or partnership business. For instance, business equipment amortization IRS allowance and schedules are generally more favorable for corporations than for individuals and partners. Also, financial institutions tend t give more favorable credit and lending rates to corporations as opposed to individuals and partners. The primary disadvantages, on the other hand, are the record-keeping that is required and the fact that corporations are subject to double taxation – the corporation pays taxes on its profits, and if one receives some of those profits as dividends, he/she will be taxed, too. Moreover, the business has to maintain minimal corporate formalities that will take some time and effort, including government regulation of the creation of the corporation, issuance of stock and operations of the organization. The lack of management skills is the cause of 92% of business failure. Does a successful business operator have to be expert or competent in all facets of business management? Long ago in business literature, experts have researched the role of the entrepreneur in firm failure. Managerial deficiencies, inexperience, and inefficiency are consistent themes in the literature explaining business failure. Researchers found that many firm characteristics – particularly decision-based ones – were directly related to the entrepreneurial characteristics. These included lack of insight, inflexibility, and emphasis on technical skills. Additionally, managerial deficiencies and the financial shortcomings of the entrepreneur also contributed to failure. Other researchers have further found support for the case that lack of management expertise along with financial matters was the most common causes of business failure. Some of these researchers pointed to poor management skills as the most frequently identified common theme in business failure. The significance that is placed on management deficiencies as a cause has therefore warranted a closer examination of the specific areas where these deficiencies are greatest. Although this is the case, it is often unfeasible for a business operator to be an expert on all facets of business management. This is the role of consultants; experts that business owners hire too assist in the facilitation of business management processes. The business operator may not possess the expert comprehension of the specialist (such as technology specialist) but it is the business operator who is familiar with the worth and the prospect of expert knowledge. Thus the management expert has specialized knowledge and the business operator has knowledge breadth and it is through the organization that the two kinds of knowledge are united to create wealth. The proven formula for success involves leveraging limited human and financial resources. For example, most business operators lack at least one critical management function, such as a controller or a sales manager. An outside accounting firm, a part-time employee, a channel partner, or a retired person could perform these functions. You have been approached by a person who has identified a business opportunity and who needs some assistance to evaluate it. Outline the advice you would give to such a person? An opportunity is not just an idea. A business opportunity must grow an idea with the potential to develop with the enterprise that has a reasonable chance to succeed. This means that all of the pieces of the puzzle must come together, and in the right order. There should first be the evaluation of external and internal factors that may influence the potential of the business opportunity. External analysis should consider both the general environment, and big picture, and the industry setting in which the venture might do business. Identifying potential affecters in the external environment is definitely worth the effort, but business concepts make sense only if they fit well with the internal potentials of the business. In other words, the entrepreneur’s understanding of potential business opportunities should be combined with insights into what the entrepreneur is able to do. With respect to the chosen sector/industry, learners need to know how to perform a systematic search for new business opportunities as well as how to analyze and evaluate them. There are many different tools identifying opportunities to determine ideas that are worthy of further development, like Drucker’s Seven Sources of Innovative Opportunity, Boston Consulting Group Matrix, GE Planning Grid, 7-S Model and Competitive Strength vs. Market Attractiveness Model. Assessment can be more ‘real world’ if the task of evaluation relates to an idea, plan or proposal with which an individual can identify personally. Determining whether an opportunity is possibly right for a company is not the same as deciding to enter a business, nor is evaluating an opportunity the same as evaluating a business plan. Grabbing a business opportunity is appropriate only after it has been determined that the opportunity itself is both valid and right for the company and the company has a business strategy and plan to which it is prepared to commit. Once a business has become established, it requires sound management systems to operate efficiently. Describe the system you would put in place to operate and control a small business. If the strategic objectives of the business are to be successfully implemented, then first, it is critical to identify the systems that will need to be in place in order to achieve them. The key management systems will typically be those that actively contribute towards the primary goals or profitability of the business. This includes the production functions that manufacture goods for sale and the sales and marketing that sell those goods to the customers. This is all about having the right resources in place to achieve the desired objectives of the business. Without these key systems in place, the strategic development of the business will not work, which is precisely why they must be right before anything can be started. The second stage is to ensure that the support systems are in place. These are the functions that enable the key systems to operate smoothly, such as the purchasing, stores, administration and distribution functions, not forgetting the management systems to organize and coordinate these. The third stage is to ensure that adequate monitoring and control systems are in place both to monitor the expansion of old or the implementation of new systems, and to monitor the efficacy of the whole strategic process and its component parts. In order to implement both the key systems and support systems, it will be necessary to produce an action plan which identifies the critical dates by which each one of these systems must be in place. The action plan should be regarded as a means to an end, as opposed to something that, once set, cannot be changed. Although it sets the guidelines and targets for the process, it must be flexible enough to account for, and respond to, any factors that are beyond the control of the process. The planning procedures must be, like the workings of each of the systems, subject to the same planning and review cycle if they are to function efficiently.

Death Penalty for Rapists

Even Death penalty for Rape is not good enough! Social issues by Editor ‘Rape’ the word itself sends across chills down the spine! Only a woman who has undergone such brutality understands the pain, dismay and disgrace that it beholds. Rape or forcible sexual contact is indeed the most shameful facet of humanity. It causes ultimate social and psychological dissuasion of a woman. Indian society still lacks the compassion and humanity to treat raped women with grace and sympathy.Even though women are no way guilty for the sexual offense they have gone through, neighbors, relatives and friends blame her for her circumstances. It makes their life even more unbearable. Understanding the disgraceful after-effects of an incident like ‘Rape’, women are often afraid to seek legal assistance on this matter. Instead they keep such matters under secrecy which often instigate the offenders to commit the same crime over and over again. Currently the legal punishment alloc ated to rapists is 7 years’ jail sentence.Apart from cases featuring exceptional brutality, often rapists do not face death penalty sentences. Now the death penalty debate is one of the most controversial matters being churned in India . Personally I feel rape death penalty should be implemented with strictest possible terms of logic and common sense. Following are the reasons why there should be death penalty for rape: Indeed rape is one of the most heinous crimes out there but it has become a common practice in Indian society.Nowadays, you would find at least one (sometimes more than one) crime news covering ‘rape’ every day on Television or Newspapers and crimes against women are increasing. It implies that the 7 years’ imprisonment penalty assigned for rape is not good enough to put a stop on this brutality. Generally death penalty is exercised for rarest cases in India. Rape death penalty, if implemented will ensure that people would think twice befor e committing this crime which will in turn reduce the statistics significantly.This will bring down the crime ratio and sexual harassment against women, people would certainly not take the chance. Till date death sentence is considered the most critical punishment possible. And when a woman is raped, it turns out to be social death for her. Hence the offender, who causes such destitution to the victim, should also suffer the same consequence. If death is allocated as rape penalty, it will instill the fear in people, often in rural parts of India; people use rape as a common method to settle personal scores.If they know that raping a woman might take its toll of their own lives, they might refrain themselves from committing rape. A healthy legal system should strive to provide justice to the victims of crimes. The motto of Indian constitution is to help the nation with proper verdict that will improve their condition by ending the misery. Death sentence is generally given to criminal s who have gone far away from being reformed and RAPE is one crime which implies that the convicted has lost his humanitarian qualities and turned into a brute.Hence they should be punished to death for their misdeed. DEATH SENTENCE is the strictest of all punishments given to offenders. If death penalty is assigned to rapists, it will set example for those who commit such a crime. Moreover, if a person is set free after 7 years’ confinement, he will certainly feel even more confident to commit the same crime over and over again which can cause severe threat to the entire legal system of the country.Death penalty sentences cost a lot of turmoil, questioning and solid proofs. If the country and its legal system are serious about putting an end to a raped woman’s suffering for good, it should consider assigning death penalty for rapists. Not only it will provide proper judgment for the worst and brutal crime but also it will cause significant drop in rape statistics and crimes against women in India. If you have better solutions than this then do share†¦.

Types Of Problems Theory Of Psychology - 2025 Words

Types of Problems Theory that is most Useful Practitioners also use various types such as psychodynamic (and psychoanalytic) theory and therapy in the arena of behavior to tracking various aggressive problems. â€Å"This is one of the oldest theories of psychology in which patients are viewed within a model of illness or what is lacking. Individuals in theory can be seen as being made up from a dynamics that begins in early childhood and progresses throughout life. Sansone, Wiederman, Hattic, Flath, (2010). This psychodynamic way of thinking is generally a watered-down offshoot of the more conservative and rigid psychoanalytic school of thought. Psychoanalysis emphasizes that all adult problems roots can be traced back to†¦show more content†¦Corey, (2013). Cognitive-behaviorists generally believe in the role of social learning in childhood development, and the ideas of modeling and reinforcement. People s personalities come from some experiences in which they are invol ved in significant learning, recognition of appropriate (and inappropriate) thoughts and feelings, and replication of these behaviors, thoughts, and feelings. Corey, (2013). Therefore, if parents act like stuck-up, uptight individuals all their lives, and treat other people with little dignity or respect, a child, would learn to do much of the same thing. Children learn by observing and imitating. Transference can become a way of life before therapy. This is a social learning theory. There is also a lot of argument about how a human s innate drives and behavior affect humans. It may be safe to say that there is such a belief that it is these innate drives, which underlie the motivation of human behavior. Corey, (2013). Dysfunction (a nice term for messed up) is a natural offshoot of this theory then. If your drives are not properly reinforced, developed through proper and healthy social interactions, then you may learn unhealthy (or dysfunctional!) ways of coping with stress or lif e problems. Sansone, Wiederman, Hattic, Flath, (2010).Show MoreRelatedIntelligence And The Theory Of Intelligence Essay1737 Words   |  7 PagesPsychology Of Intelligence Intelligence is a very important factor in human psychology. Human intelligence is a rather complicated form of psychology and quite complex as well. Many people may lack intelligence, many people may have a strong amount of intelligence. Human intellect is what makes humans â€Å"smart† and sets us aside from animals and other types of beings. Many researchers in psychology have studied intelligence and how it makes us, us. 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In other words, there are explanations that concur that the mind and the body have a relationship of some kind. Yet there are other explanations that may disagreed and appose the fact that there is such an idea of the mind and body correlation. In this paper I will discuss the history of theories regarding the relationship between mind and body, as well as my understanding of this relationship. I will alsoRead MoreHo rney1624 Words   |  7 PagesWomen in Psychology Paper Shanda L. Ludwig PSY/310 September 11, 2011 Dr. Matt Pearcey Women in Psychology Paper It was not until the 1890s that women were allowed access to training in most fields of study, including psychology. Since that time many have made significant theoretical contributions to the field of psychology and our understanding of psychodynamic thought including the works of Karen Horney (1885–1952). She was a psychoanalyst best known for her work on neurosis and coping